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First Cry

Nebul is a global architectural firm and urban-planning firm based in Pretoria, South Africa.
With the increasing population and extreme urbanisation which has been said to grow by 80 million people every year, Nebul is aiming to redefine it’s focus towards sustainable projects in line with the latest advancements in technology and environmental practices by “building the future today”.

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Problem Statement

To stay ahead in the industry, Nebul seeks to redefine its focus by prioritizing sustainable projects aligned with cutting-edge technology and environmental practices, embodying its commitment to 'building the future today.' The problem lies in successfully navigating this shift in focus while ensuring operational efficiency and maintaining a competitive edge in the evolving architectural landscape."

Solution

A visual identity that is clean, minimalist, and modern, using a colour palette that evokes stability, confidence, and sophistication. An identity that evoke feelings of progress, modernity, and sustainability, while also exuding a sense of reliability and trust.

Imagery

The use of sleek and contemporary design elements in the logo and promotional materials reflects Nebul's dedication to staying at the forefront of the industry. Incorporating architectural symbols and urban landscapes in the imagery reinforces the firm's expertise in shaping the future of cityscapes.

Incorporating these visual elements cohesively throughout Nebul's branding creates a powerful and memorable image that resonates with clients, partners, and the wider community. The imagery becomes a visual representation of Nebul's mission to "build the future today," capturing the essence of innovation, sustainability, and expertise that defines the firm.

Result

By incorporating a branding strategy centered around modernity, sustainability, and forward-thinking, Nebul successfully transformed its image into a recognized and respected force in the architectural and urban planning industry. The sleek and contemporary design elements, coupled with visuals of eco-friendly projects and cutting-edge technology, positioned Nebul as a leader in shaping the future of urban landscapes.

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